Our client, a company in the consumer retail industry, is seeking a Creative Strategist to transform data and insights into high-performing ads that resonate with customers. This role offers the chance to shape the brand's presence on social platforms, working with top-tier teams to deliver innovative campaigns.
- Develop creative strategies for paid social media campaigns
- Analyze ad performance data to optimize creative content
- Collaborate with growth, creative, and product teams
- Create asset briefs based on customer behavior and trends
- Report creative performance using growth metrics
- Stay updated on social media trends for creative inspiration
- Integrate storytelling with data insights for engaging ads
- 3-4 years in performance creative or graphic design role
- Portfolio showcasing successful paid social campaigns
- Strong understanding of content performance techniques on social platforms
- Copywriting and editing skills with high attention to detail
- Experience with Meta, YouTube, TikTok platforms
- Familiarity with creative trends and platform-specific best practices
- Project management skills for guiding projects from ideation to execution