Our client, a prestigious luxury fashion company based in Japan, is seeking a PR Specialist to join their team in Tokyo. This role offers the opportunity to engage with celebrities, influencers, and key opinion leaders, enhancing brand visibility and fostering strong industry relationships.
- Develop strategies for celebrity and influencer engagement
- Plan and execute product placements
- Produce local content with celebrities and influencers
- Coordinate with HQ on content production
- Drive social media coverage through endorsements
- Manage PR events and activations
- Build relationships with media partners
- 5+ years in PR or fashion industry
- Business-level English proficiency
- Experience with luxury fashion brands is preferred but not mandatory
- Strong relationships with press and media
- Fluency in Japanese
- Experience with social media platforms like Instagram, TikTok
- Familiarity with PR tools like Cision, Meltwater