PR Manager - Luxury Lifestyle Fashion - Tokyo

Join a leading luxury fashion brand as a PR Manager in Tokyo, where you'll develop and execute public relations strategies to elevate brand presence and reputation in the Japanese market. Collaborate with various teams, manage media relationships, and oversee PR campaigns to drive brand awareness, engagement, and conversion.

Responsibilities:

• Develop comprehensive PR strategies targeting key media, influencers, and opinion leaders
• Secure high-impact coverage in print, broadcast, and online outlets
• Cultivate relationships with influencers, bloggers, and stakeholders
• Execute integrated campaigns in collaboration with marketing, digital, and events teams
• Monitor PR results, media coverage, and industry trends; provide recommendations
• Manage PR budget and maintain a comprehensive media database

Requirements:

• Bachelor's degree in a relevant field (Communications, PR, Journalism, Marketing)
• 5+ years of experience in public relations, preferably in fashion or luxury industries
• Fluent in Japanese (native or near-native) and proficient in English
• Strong relationships with key media and influencers in the Japanese market
• Excellent communication, presentation, and organizational skills
• Passion for the fashion industry and understanding of luxury brands

Our client offers a competitive salary package and an exceptional work environment that values creativity, collaboration, and personal growth. Apply now with your CV, cover letter, and any relevant work samples or portfolio links.