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Brand Marketing Senior Manager

Job Details

Location: Tokyo
Salary: Competitive
Job Type: Permanent
Specialization: Consumer Goods & FMCG, Digital Marketing
Reference: 56990
Brand Marketing Senior Manager


We are looking for a Senior Manager of Brand Marketing for a leading company in the Food & Beverage industry. This role is for someone who can create and execute marketing strategies to boost brand growth and visibility. The position is a great fit for someone who thrives in a busy and innovative environment and is looking to grow professionally while making a real impact.

Key Responsibilities:

  • - Develop and implement marketing strategies that support business goals and increase brand awareness.
  • - Lead various marketing campaigns across digital, social media, and offline channels, including KOL and in-store marketing.
  • - Conduct market research to understand consumer trends and competition, and use this information to guide marketing efforts.
  • - Create marketing content that aligns with brand guidelines, such as ads, promotional materials, and digital content.
  • - Enhance digital marketing activities, including SEO, SEM, and email marketing, to boost online presence and sales.
  • - Manage the marketing budget to ensure resources are used efficiently and investments yield high returns.
  • - Use data analytics to assess campaign success and improve strategies.
  • - Work with different teams and partners across the APAC region to ensure smooth execution of campaigns.
  • - Maintain strong relationships with external vendors and agencies.
  • - Plan events and sponsorships to increase brand exposure and customer engagement.
  • - Report on marketing activities and results to the Japan Branding & Marketing Director.


Preferred Skills:

  • - Strong skills in strategic planning and organization
  • - Excellent communication and presentation abilities
  • - Proficiency in marketing software and analytics tools
  • - Creative and detail-oriented
  • - Ability to adapt in a fast-paced environment
  • - Skilled in managing multiple projects and meeting deadlines
  • - Knowledge of current digital marketing trends
  • - Proven leadership and team management experience
  • - Effective in working with cross-functional and external teams
  • - Fluent in Business English

If this position is not ideal for you, but you are looking for a new opportunity,please contact us to discuss your options.

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