We are seeking a Consumer Engagement Senior Manager to lead digital marketing efforts, boost brand visibility, and drive profits. This role involves coordinating digital projects focused on consumers, managing direct-to-consumer sales, and creating engaging content to improve customer experience. It's a chance to significantly impact digital consumer engagement and help grow well-known brands.
Key Responsibilities
- Lead digital marketing projects with teams and agencies.
- Manage LINE communication and analyze performance.
- Improve CRM processes to boost consumer engagement.
- Oversee daily operations of the direct-to-consumer store.
- Create strategies to increase online sales and customer interaction.
- Run effective online promotions to increase sales.
- Research digital consumer behavior and engagement.
- Provide detailed reports on consumer data to guide decisions.
- Work with stakeholders to set KPIs for program success.
Qualifications
- Fluent in Japanese and English; knowledge of French is a plus.
- 4-5 years of experience in project management, consumer insights, or business analytics.
- Strong understanding of digital marketing and e-commerce.
- Experience managing official LINE accounts is preferred.
- Background in advertising, research, or related fields is helpful.
- Creative, open-minded, and proactive team player.