Product Brand Manager

Global Cosmetic Company is looking for a Brand Manager to define the brand strategy in the Japanese market in line with the international brand positioning and contribute to growth by driving new product launches.

Responsibilities

• Implement new product launches and to maintain growth of pillar products
• Manage product portfolio to contribute to the brand business and development
• Contribute to local adaptation of advertisement and analyze media recommendation
• Propose, implement, and monitor marketing mix strategies (IMC/360/Digital /Ebiz/Retail/Medical) to build integrated, engaging consumer brand experiences
• Develop in-depth understanding of consumer insights
• Monitor local trends and feedback findings to regional or and global teams
• Manage the budget and the financial implications of forecasts
• Interact effectively with other departments and teams to support marketing strategies and objectives
• Guarantee the brand identity: ensure that all actions are in line with the sense of purpose while nourishing the brand

Must Have Aspects

• Research and market data analysis experience
• Product knowledge and brand business know-how
• Knowledge of local retail dynamics and environment

Preferred Qualification

• FMCG (not necessarily from cosmetic business) background
• Financial knowledge (P&L, expansion analysis, sales forecasts)
• Advertising and media planning knowledge