Growth Marketing Lead

Growth Marketing Lead | D2C Brand グロースマーケティングリード D2C スブランド

Our client, a leading D2C brand in Japan, is seeking a Growth Marketing Lead to spearhead strategic online advertising, affiliate marketing, and SEO initiatives. This role offers the opportunity to drive innovative marketing strategies and optimize brand positioning using a data-driven approach to maximize ROI and customer retention.

Key Responsibilities:

- Plan and manage performance media operations for revenue growth
- Lead creation of performance creative assets to drive revenue
- Develop and implement email marketing strategies for customer retention
- Manage SEO strategies including keyword research and content optimization
- Develop affiliate marketing strategies to increase sales
- Analyze site traffic to enhance business performance
- Negotiate and manage relationships with affiliate partners
- Prepare and present performance reports detailing success metrics

Qualifications:

- 5+ years in digital marketing, focusing on D2C brands
- Proficiency in SEO, affiliate marketing, and paid media strategies
- Experience with data-driven marketing and ROI optimization
- Fluency in Japanese
- Experience with Google Analytics, SEMrush, or similar tools
- Strong skills in email marketing platforms like Mailchimp or HubSpot
- Ability to manage and negotiate with affiliate partners
- Familiarity with Japanese retail market trends

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