Global Marketing Specialist - Bilingual (JPN & ENG) - IT

• Create and execute international marketing plans, focusing on choosing markets, positioning, and channel strategies.
• Develop lead generation campaigns for English-speaking areas using content marketing, webinars, ads, and trade shows.
• Write and edit English content for websites, landing pages, and white papers.
• Use CRM tools like HubSpot to manage and nurture leads.
• Work with sales teams to support their efforts and help close deals.
• Build and maintain partnerships with local partners.
• Track KPIs and suggest improvements.

• Business-level English proficiency and conversational Japanese skills.
• Over three years of B2B marketing experience.
• Strong digital marketing skills, especially in SaaS.
• Experience with web marketing tools like GA4 and HubSpot.
• Excellent communication skills for teamwork.
• Experience in marketing to international audiences.
• Understanding of ad technology and ad fraud prevention.
• Background in startups or fast-growing companies.
• Strong writing and copywriting skills.
• Knowledge of other languages besides Japanese and English.
• Self-starter who can develop and execute strategy based on hypotheses.
• Technology-focused, data-driven, with strong analytical abilities.

• Practical B2B marketing skills for global markets.
• Strategy and execution experience in SaaS product growth.
• Coordination skills with international teams.
• Data-driven decision-making and PDCA cycle management.
• Business development insights in emerging markets.

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