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仕事詳細
| 勤務地: | 日本 |
| 給与: | Competitive |
| 職種: | 正社員 |
| 専門: | 消費財・コンシューマー・化粧品 |
| 参照: | 56186 |
We are looking for a Trade Marketing Manager for a top company in the beverage industry. This role is key in boosting in-store visibility and sales through smart consumer activation plans and managing point-of-sale materials (POSM). You will work closely with different teams to make the most of brand assets and improve marketing strategies. This is a chance to work with a leading brand, shape marketing efforts across the country, and collaborate with a skilled team.
Key Responsibilities:
- Create and execute consumer activation plans nationwide and regionally to boost in-store visibility and sales.
- Develop and manage POSM strategies with marketing and sales teams, aligning global brand guidelines with local needs.
- Train sales teams on using the perfect store concept to maximize POSM effectiveness and improve execution.
- Oversee the marketing budget to ensure efficient use of resources.
Qualifications:
- Bachelor’s degree in Business, Marketing, or related field.
- 3-5 years of trade marketing experience in the FMCG industry, ideally with retail experience.
- Proven leadership skills and a proactive approach.
- Strong understanding of market dynamics, sales strategies, and consumer behavior in the FMCG sector.
- Excellent communication skills in English, both written and spoken, for working with international teams.
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