Trade Marketing, General Manager - Luxury Retail

• - Create and implement a yearly trade marketing strategy that aligns with brand goals.
• - Conduct market analysis to find growth opportunities and new customer segments.
• - Work with global and local teams to ensure strategic alignment and brand consistency.
• - Set and track KPIs to measure marketing ROI.
• - Manage sales promotions and customer engagement activities.
• - Develop promotional materials for local markets.
• - Use CRM data to create personalized marketing experiences.
• - Optimize promotional budgets and report accurately to management.
• - Plan and execute PR events, in-store activities, and VIP experiences.
• - Work with stakeholders on creative direction and event approvals.
• - Ensure events support brand equity and commercial goals.
• - Lead and develop the Trade Marketing team, fostering a high-performance culture.
• - Manage departmental budgets efficiently.
• - Collaborate with internal teams to ensure cohesive marketing strategy execution.

• - Over 10 years of experience in trade, brand, or retail marketing in the luxury or premium fashion sector.
• - Proven experience in strategic planning and ROI-focused marketing management.
• - Strong analytical skills and business insight for interpreting complex data.
• - Excellent leadership skills with a focus on team development.
• - Fluent communication and presentation skills in Japanese and English.
• - Highly organized and able to manage multiple projects in a fast-paced environment.

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