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仕事詳細
| 勤務地: | 東京都 |
| 給与: | Competitive |
| 職種: | 正社員 |
| 専門: | 消費財・コンシューマー・化粧品 |
| 参照: | 56610 |
We are working with a well-known luxury FMCG company looking for a Digital Marketing Specialist to boost their online sales and customer interaction in Japan. This role is key in shaping their digital and e-commerce strategies. You will manage their e-commerce site and social media, driving the brand's digital growth. This position offers a chance to have a real impact in a fast-evolving market while working with a globally respected brand.
The role provides a team-focused environment and the opportunity to work with advanced digital marketing techniques. You'll collaborate with different teams, enhancing your skills and knowledge in the luxury FMCG sector.
Key Responsibilities:
- - Manage daily operations of the e-commerce site and third-party platforms, ensuring product details, prices, inventory, and promotions are accurate and user-friendly.
- - Create and execute digital marketing plans, including SEO, SEM, email, and paid media, and work with influencers to expand brand reach.
- - Lead communication on LINE and Instagram, crafting content to boost engagement and follower numbers, and use features like Stories and Reels for promotions.
- - Handle digital customer service on social media, managing the brand's online image and responding to feedback promptly and professionally.
- - Use tools like Google Analytics and Meta Insights to monitor performance, generating reports to improve marketing strategies.
- - Work closely with sales, logistics, IT, and customer service to ensure smooth operations, and team up with creative teams to create engaging digital content.
Qualifications:
- - 2-4 years in e-commerce, digital marketing, or social media marketing.
- - Skilled in Microsoft Office, with strong analytical and presentation skills.
- - Excellent communication and writing skills in Japanese.
- - Native-level Japanese and business-level English.
- - Experience with LINE and Instagram for Business is a plus.
- - Familiar with digital analytics tools and Salesforce is preferred.
- - Experience in luxury beverages industries is a plus.
- - Proactive and eager to take on new challenges.
- - Strong team player with the ability to work well with all stakeholders.
- - Professional attitude suitable for representing a luxury brand.
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