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Head of Digital Marketing, B2C

仕事詳細

勤務地: Tokyo
給与: Undisclosed
職種: 正社員
専門: 消費財
参照: 499687092E n/a (YA)
Seniority: 管理職レベル

Your New Career Opportunity

This is a newly created Digital Marketing Manager position available for a foreign consumer product company based in Japan. This position was newly created to lead all the Digital Marketing initiatives for Japan and lead the current digital manager (HC of 2)

About the Company

The company is a global consumer company based in Europe & US. They have both distributor business model (wholesales) and directly owned channels including owned retail and E-commerce. They sell the number 1 product in their category for Japan and global.

Your Responsibilities

Lead overall digital & online activities improving its capability, coordinating the digital ATL activities, CRM, and online purchase touchpoint from the Marketing point of view. Supervise the digital / CRM managers, and closely work with sales E-commerce team and external agencies to facilitate the smooth digital consumer experience from attention to purchase.

  • Improve total digital capability and shopper experience, bridging from Attention to Purchase.
  • Develop and deliver the short / long term digital / online strategies, in alignment with the total company goal, and the global marketing strategy.
  • Supervise the digital marketing team and help coordinate with the sales E-commerce team to develop a flawless and effective work process.
  • Improve online sales and shopping experience, working closely with the Sales E-commerce team.
  • Manage and improve the digital agency performance, controlling the agency fee and the digital media budget.

The scope of work covers below 3 areas:

1) Digital ATL Communication: Develop and manage quality digital advertisement campaigns aligned with the Product and Communication strategies, closely working with the Product team and the Media Agency. Manage and update the Brand website pages, working closely with the Product Managers, Retail Store Team and the CS team.
2) E-commerce / Online Experience: Develop and manage effective E-commerce / online strategy, optimizing the online purchase journey including Amazon, own e-com, and SDA e-com contents and searchability, working closely with E-com sales team.
3) CRM: Lead and facilitate the CRM project working transversally with the multiple internal stakeholders. Manage the process working with the CRM Agency and the global CRM team to improve the customers' Brand engagement experience.

The Skills and Experience You Need To Succeed

  • Knowledge of digital communication and media (SEO, SEM, CRM, E-commerce marketing, Social media marketing, Contents marketing, Influencer marketing, etc.)
  • Strategic thinking
  • Project Management skills
  • Communication skills
  • Data analytical skills (Digital performance data)
  • Leadership skills
  • Native Japanese and business level of English

The Benefits You Will Receive 

  • Rewarding compensation
  • Management role
  • Work for an international and known brand