PR Manager (Luxury Fashion) ラグジュアリーファッション・PRマネージャー

Public Relations Manager (Luxury Fashion)

Our client are an independent luxury fashion company, recruiting a PR Manager.

You'll take on broad responsibilities at a major independent player in the luxury / retail market.

This role is suitable for those with several years of public relations experience who wish to step into more senior roles.

Responsibilities:

- Develop communication strategies.
- Plan and implement media relations strategies.
- Carry out communication projects across multiple channels (incl. print and digital).
- Build and maintain strong relationships with key media players like editors, press, stylists, influencers, and media agencies.
- PR events such as press days, product launches, and store openings, and evaluate their success.
- Identify target audiences; manage media investments to balance earned media.

Requirements:

- 2-3 years of experience in Public Relations.
- Experience in luxury fashion / luxury goods (preferred).
- Must be fluent in Japanese.