PR Manager - Fashion Company

About The Company

Globally-recognized International Fashion & Luxury Brand is looking a PR manager to join heir dynamic team

About the role

Build a solid reputation for the brand through event organization, press relations and robust online presence.

Build and maintain the company reputation through public relations and Celebrity & Influencer activities.

Responsibilities

Implementations and execution of earned PR Plans of the product all categories in brand. This includes whole media covering digital, SNS and word of mouth with an effective and efficient manner, aligning with international brand strategy and local market goals:

・ Setting objectives for the PR team and monitoring performance
・ Plan and operate the full year PR strategy for ON/OFF media & SNS to acquire qualitative earned exposure/post for Product/Event Activities and others and manage the budget
・ Plan and develop contents efficiently to reach the target audience
・ Be in charge of Product Consignment for Press - Product selection and negotiate /proposal to get qualitative exposure
・ Promote brand towards press/influential people through PR activities
・ Track and influence media coverage
・ Report on PR campaign's results

Experience and Qualifications

・ Strong interpersonal skills and leadership

・ People management experience is a plus

・ Proficient in English ( presentation and negotiation)

・ Presentable, sense for fashion and high-end products

This position reports to Head of PR