What you'll do :Develop media relations strategy focused on high-level placements in print, broadcast, and online channels to increase company visibilityBuild connections with key media organizations and journalists through a mix of traditional, digital, and social channelsEnsure that our PR efforts serve immediate and long-term business goalsForecast news cycles and identify areas of trending public interestUnderstand the competitor landscape and stay ahead of any threat to our brand positionEstablish a media relations plan that has actionable strategies for high-level placementsWhat You'll Bring:Evaluate and establish a public relations strategy and planEngage with marketing department to ensure that PR campaigns align with strategic goals, growth plans, and new-business opportunitiesLeverage existing media relationships - broadcast, traditional, and online - to land prominent placementsPitch new ideas, amplify brand content on social media, and remain up to date with trends and opportunitiesWrite timely press releases and media kits, and direct social-media team to communicate proactivelyHelp establish strategies for damage containment in crisis situations