Brand Marketing Senior Manager

Brand Marketing Senior Manager

We are looking for a Senior Manager of Brand Marketing for a leading company in the Food & Beverage industry.

This role is for someone who can create and execute marketing strategies to boost brand growth and visibility. The position is a great fit for someone who thrives in a busy and innovative environment and is looking to grow professionally while making a real impact.

Key Responsibilities:

- Develop and implement marketing strategies that support business goals and increase brand awareness.
- Lead various marketing campaigns across digital, social media, and offline channels, including KOL and in-store marketing.
- Conduct market research to understand consumer trends and competition, and use this information to guide marketing efforts.
- Create marketing content that aligns with brand guidelines, such as ads, promotional materials, and digital content.
- Enhance digital marketing activities, including SEO, SEM, and email marketing, to boost online presence and sales.
- Manage the marketing budget to ensure resources are used efficiently and investments yield high returns.
- Use data analytics to assess campaign success and improve strategies.
- Work with different teams and partners across the APAC region to ensure smooth execution of campaigns.
- Maintain strong relationships with external vendors and agencies.
- Plan events and sponsorships to increase brand exposure and customer engagement.
- Report on marketing activities and results to the Japan Branding & Marketing Director.

Preferred Skills:

- Strong skills in strategic planning and organization
- Excellent communication and presentation abilities
- Proficiency in marketing software and analytics tools
- Creative and detail-oriented
- Ability to adapt in a fast-paced environment
- Skilled in managing multiple projects and meeting deadlines
- Knowledge of current digital marketing trends
- Proven leadership and team management experience
- Effective in working with cross-functional and external teams
- Fluent in Business English

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