Brand Manager

Brand Manager, Alcohol & Spirits ブランドマネージャー アルコール＆スピリッツ

Our client, a leading company in the alcohol and spirits industry, is seeking a Brand Manager to spearhead strategic marketing initiatives. This role offers the opportunity to develop and execute comprehensive brand strategies, leveraging both ATL and BTL marketing to drive business growth. Enjoy working in an international environment with a focus on luxury brands, alongside a competitive salary and benefits package.

Key Responsibilities:

- Develop strategic marketing plans for luxury alcohol brands
- Manage brand ATL and BTL strategies including media and PR
- Coordinate with stakeholders to enhance brand value
- Analyze market trends and consumer insights
- Lead brand building initiatives for luxury alcohol products
- Collaborate with PR team for media and influencer strategies
- Develop and execute promotional plans and campaigns

Qualifications:

- 7+ years in marketing/business development
- 5-7 years brand management in consumer goods/luxury brands
- Experience in luxury marketing
- Strong communication skills in Japanese and English
- Experience in consumer communication and public relations
- Experience in event planning and execution
- Bachelor's degree (mandatory), Master's is a plus
- Experience with digital marketing strategies
- Understanding of the alcohol and spirits industry is preferred but not mandatory
- Experience with media and influencer management

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