Job Title: B2B SaaS Marketing Manager / Senior Marketing Specialist Location: [Tokyo / Hybrid / 1-2 times a week at office ] Employment Type: Full-time About the Role We are looking for a dynamic and experienced B2B SaaS marketing professional to drive end-to-end marketing strategy and execution. This role offers the opportunity to work across the full marketing mix, including digital and offline channels, with strong ownership of demand generation and brand growth initiatives. Key Responsibilities
Develop and execute comprehensive B2B SaaS marketing strategies aligned with business objectives
Lead marketing planning, budgeting, and performance tracking
Manage integrated campaigns across digital marketing, offline channels, events, and PR
Drive lead generation and demand generation initiatives to support sales pipeline growth
Oversee stakeholder management across sales, product, and leadership teams
Manage external vendors and agencies to ensure effective execution
Requirements
Native Japanese speaker with fluent English proficiency
Strong experience in B2B SaaS marketing
Proven track record in both marketing strategy and hands-on execution
Experience across demand generation, digital marketing, events, PR, and lead generation
Strong skills in budget management, campaign planning, and stakeholder management