We are looking for a Head of Performance Marketing for a leading company in the IT sector. You will create and lead marketing strategies to boost business growth in both B2B and B2C markets. This role involves working with global partners and reporting to overseas management. You will focus on digital marketing in a global setting, collaborating with top global companies. The role offers growth opportunities and involves challenging projects that will enhance your IT industry expertise.
Key Responsibilities:
- Create and execute marketing strategies to drive business results, working with internal and global partners to ensure alignment with company goals. - Innovate demand generation techniques for various customer groups using both traditional and modern media. - Build and strengthen partnerships with key industry players like Intel, AMD, and Microsoft for joint marketing efforts. - Lead and develop the digital marketing team, using advanced analytics and marketing automation to improve lead acquisition and nurturing. - Improve customer lifecycle management strategies, focusing on acquisition, development, and retention in B2B markets.
Qualifications and Experience:
- Proven experience in managing B2B and B2C marketing in multinational settings. - Expertise in performance marketing with a focus on ROI-driven advertising. - Strong analytical skills and experience with tools like Google Analytics. - Fluent in English and Japanese. - Experience in social media marketing, eCommerce, and sales is a plus. - Experience in digital marketing in the PC/IT industry is preferred.