Marketing Associate Overview Our client is seeking a Marketing Associate to support the local Country Marketing Manager in executing marketing strategies for a global asset management firm focused on Japan and Korea. This role offers the opportunity to gain broad exposure to digital, events, brand marketing, and cross-border collaboration with regional teams. Benefits include career growth in a global financial institution and experience working with diverse marketing channels and stakeholders. Key Responsibilities:
Execute local marketing campaigns across digital, events, and brand channels
Manage email marketing and lead generation campaigns using Salesforce
Track and report marketing and lead generation campaign performance
Coordinate client communications, website updates, and marketing collateral localization
Collaborate with regional marketing teams to support cross-border operations
Coordinate with internal stakeholders, agencies, and vendors for marketing execution
Support Country Marketing Manager in achieving annual marketing goals
Plan and budget for marketing events targeting institutional and retail clients
Ensure consistent client experience across all marketing touchpoints
Utilize marketing analytics tools to optimize campaign strategies
Manage multiple marketing projects simultaneously with strong project management skills
Requirements:
1-5 years marketing experience in financial institutions in Japan
Native-level Japanese and fluent English communication skills
Experience managing email marketing and lead generation using Salesforce
Proficiency in digital, social, programmatic, and print advertising
Experience planning, budgeting, and managing marketing events
Strong skills in marketing analytics and campaign performance tracking
Ability to coordinate with internal teams, agencies, and vendors
Experience with website content management and localization tools
Proficiency in Microsoft Excel or similar tools for data analysis and reporting
Project management skills using tools like Asana, Trello, or Jira is preferred but not mandatory
Understanding of cross-border marketing strategies and cultural nuances in Japan and Korea