Director of Marketing


勤務地: Tokyo 23 wards, Japan
給与: Negotiable
職種: 契約
専門: FMCG (日用消費財)
参照: BBBH37600_1627891330

Job Responsibilities:

  • lead the Japan marketing strategy/positioning, content and activation for relevant audiences in the healthcare professional and consumer sectors supporting both reimbursed and cash pay opportunities
  • Drive marketing strategic and tactical planning, execution and implmentation across all HCP, Digital, and Consumer marketing channels in Japan
  • Develop strategic brand planning, market research synthesis and insights generation and marketing analytics
  • Design clinical and consumer messaging and implement across the path with a focus on new patient acquisition, utilization and retention
  • Partner with other functions to deliver improvements in the custmer value proposition such as Sales, Partnerships, and Medical
  • Lead development of marketing insights/slides for annual planning, business reviews and LBE
  • Marketing execution with flair and innovation: ensure that the brand achieves high share of coice and that there is a strong link between sales results and branding efforts
  • Measure & assess: ensure marketing campaigns/executions are data-driven and based on insights. Ensure KPI dashboards are set to track performances of key marketing campaigns with meaningful business metrics
  • As a member of the Leadrship Team, plan and drive achievements of the company vision and objectives as well as divisional mission strategies
  • Motivate and support the skill, competency and career development for the marketing team

Supervisory/Management Responsibilties

  • HCP Marketing Managers
  • Digital Marketing Manager
  • Consumer Marketing Manager
  • Marketing Communications

Expired Job

Sorry, this job is no longer available