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Senior Marketing Manager/ Specialist- SaaS

Job Details

Location: Japan
Salary: Competitive
Job Type: Permanent
Specialization: Digital Marketing, IT Enterprise Sales
Reference: 58636
Rachel Gao

Rachel Gao

Email Rachel > 81345206800
Job Title: B2B SaaS Marketing Manager / Senior Marketing Specialist
Location: [Tokyo / Hybrid / 1-2 times a week at office ]
Employment Type: Full-time
About the Role
We are looking for a dynamic and experienced B2B SaaS marketing professional to drive end-to-end marketing strategy and execution. This role offers the opportunity to work across the full marketing mix, including digital and offline channels, with strong ownership of demand generation and brand growth initiatives.
Key Responsibilities
  • Develop and execute comprehensive B2B SaaS marketing strategies aligned with business objectives
  • Lead marketing planning, budgeting, and performance tracking
  • Manage integrated campaigns across digital marketing, offline channels, events, and PR
  • Drive lead generation and demand generation initiatives to support sales pipeline growth
  • Oversee stakeholder management across sales, product, and leadership teams
  • Manage external vendors and agencies to ensure effective execution
Requirements
  • Native Japanese speaker with fluent English proficiency
  • Strong experience in B2B SaaS marketing
  • Proven track record in both marketing strategy and hands-on execution
  • Experience across demand generation, digital marketing, events, PR, and lead generation
  • Strong skills in budget management, campaign planning, and stakeholder management

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