Marketing Manager

• Develop and execute a long-term brand growth strategy, expanding the business beyond its core offerings and creating a broader category vision that supports sustainable growth.

• Lead the innovation pipeline from idea generation through commercialization, ensuring a steady flow of new product concepts and multiple annual launches that contribute to portfolio expansion and market share growth.

• Partner closely with global stakeholders, supply chain teams, commercial functions, and senior leadership to align business priorities, drive strategic initiatives, and ensure successful execution across the portfolio.

• Identify and assess opportunities in adjacent categories and premium segments, developing business cases and growth strategies to capture new revenue streams and strengthen market presence.

• Manage marketing and promotional budgets across the portfolio, ensuring effective resource allocation and evaluating campaign performance to maximize return on investment.

• Lead the development and execution of integrated marketing initiatives, adapting brand programs to various channels and customer segments while ensuring alignment with business objectives and performance metrics.

• Monitor portfolio performance, market trends, and commercial health metrics. Utilize data-driven insights to optimize distribution, improve velocity, and support long-term profitability.

• 5+ years of brand management, category management, or marketing experience within FMCG, consumer goods, beverage, food & beverage, or related industries in Japan.
  
  
• Strong understanding of product innovation, portfolio management, and commercial execution.

• Native or fluent Japanese and strong business-level English communication skills, both written and verbal.

• Proven ability to interpret market, consumer, and category data to identify growth opportunities, support business decisions, and develop compelling value propositions.

• Demonstrated success influencing cross-functional teams, including Sales, Marketing, Finance, Operations, and Supply Chain, to achieve common business objectives.

• Advanced skills in Microsoft Office applications and experience working with market research, analytics, and brand performance tracking tools.

If this position is not ideal for you, but you are looking for a new opportunity,please contact us to discuss your options.