lead the Japan marketing strategy/positioning, content and activation for relevant audiences in the healthcare professional and consumer sectors supporting both reimbursed and cash pay opportunities
Drive marketing strategic and tactical planning, execution and implmentation across all HCP, Digital, and Consumer marketing channels in Japan
Develop strategic brand planning, market research synthesis and insights generation and marketing analytics
Design clinical and consumer messaging and implement across the path with a focus on new patient acquisition, utilization and retention
Partner with other functions to deliver improvements in the custmer value proposition such as Sales, Partnerships, and Medical
Lead development of marketing insights/slides for annual planning, business reviews and LBE
Marketing execution with flair and innovation: ensure that the brand achieves high share of coice and that there is a strong link between sales results and branding efforts
Measure & assess: ensure marketing campaigns/executions are data-driven and based on insights. Ensure KPI dashboards are set to track performances of key marketing campaigns with meaningful business metrics
As a member of the Leadrship Team, plan and drive achievements of the company vision and objectives as well as divisional mission strategies
Motivate and support the skill, competency and career development for the marketing team