Digital Marketing Manager

Your New Career Opportunity

This is a newly created Digital Marketing Manager position available for a foreign consumer product company based in Japan. This position was created to lead all the Digital Marketing initiatives for Japan.

About the Company

The company is a global FMCG consumer company based in Europe & US. They have both distributor business model (wholesales) and directly owned channels including the owned E-commerce. They sell the number 1 product in their category for Japan and global.

Your Responsibilities

• Manage all elements of digital related activities
• Development and execution of effective digital marketing strategy
• Maximize brand equity and brand contribution to the responsible business by continuously evolving/innovating digital marketing strategy.

         -Including owned, earned and paid media platforms.
         -Website (Brand site), social media, etc

• Engage internal and external stakeholders to build long-term brand loyalty.

         -Control the external agencies.
         -Be proactive to collaborate with EC team to leverage the UX on website.
         -Work proactively with Marketing and Brand managers to support the product launches and sales promotions.

• Manage and lead social advertising and digital media campaign across categories and brands.
• Manage owned media daily operations by working closely with agencies. (Digital Account Management)
• Develop, execute the digital plans and evaluate consumer promotions.
• Campaign analysis and reporting to relevant teams and global
• KPI setting and planning development and execution to achieve
• Maximize the UX and innovate their satisfaction.

The Skills and Experience You Need To Succeed

• Experience in working in a FMCG / Retailer
• Has 5+ years digital marketing experience
• Strong experience/knowledge of digital marketing
• Good experience/knowledge on CRM management.
• Business English proficiency (4 skills): no TOEIC score targeted. Rather whether they can use it in business
• Proactive, hands-on attitude, adjustment, while striking a balance between macro and micro view
• Feels comfortable working under pressure and in a complex organization
• Learning on the fly and dealing with ambiguity
• High motivation to create new digital culture and to push DX movement
• High self-awareness and its self-reflection
• Strong commercial skills and acumen
• A team player who is happy to roll-up their sleeves and participate at all levels of marketing
• Native level in Japanese
• Business level in English

The Benefits You Will Receive 

• Rewarding compensation
• Management role
• Work for an international and known brand