Digital Marketing Director

Your New Career Opportunity

Specialized Group is currently searching for a Digital Marketing Director. This is the perfect role for a seasoned professional with extensive knowledge of the luxury and fashion industries, as well as passion and a drive for success.  The ideal candidate should also be skilled in content marketing, social media marketing/digital campaigns, and CRM.

Take the opportunity to build a career at a very established global brand. There is a rewarding compensation and benefits package for this position.

Our Client

Specialized Group’s client is a renowned brand with global interests. This company is a market leader in the luxury and cosmetics space. The organization is currently growing, so they are expanding their team in Japan. You will be working in an established brand, with a great team, and wonderful company leadership.

Your Responsibilities

• Manage content calendars for the Japanese audience and for assigned stores.
• Oversee the end-to-end production, execution and post-launch analysis of campaigns and content.
• Leverage brand DNA and assets and stay up-to-date on consumer trends, new technologies, best practices and innovation from the digital and social media landscape.
• Establish goals for the growth and development of digital marketing programs.
• Analyze and report on campaign results and KPIs, highlighting successes, trends, and opportunities. Maintain a formal process to update and share findings with marketing teams.
• Ability to manage budgets and calculate program ROI to formulate recommendations into current and future strategies.
• Understand and monitor the competitive landscape and provide insight and recommendations to drive the program business forward as best in class.

The Skills and Experience You Need to Succeed

• Business-level English language skills.
• Fluent-level Japanese language skills.
• Prior experience leading the planning and execution of social media and web content/ digital campaign projects.
• Strong user understanding and demonstrated expertise in web content, digital/social trends, usability, and technology to deliver the best user experience in the most technically efficient manner.
• An understanding of the digital marketing environment (social, paid media, analytics, UGC, influencers, third-parties).
• Strong project management, analytical, presentation and oral communication skills.
• Self-starter and problem solver who is proactive and solution oriented.
• Proactive leader with a balance of strategic and creative/interpersonal skills.
• Experience in the luxury industry preferred.

The Benefits You Will Receive

• Competitive Salary (commensurate with experience).
• Central Tokyo Office Location.
• Manage a team.
• Work in an international environment.

Benefits

Competitive Salary	Central Tokyo	Managing Team	International environment